Location: Los Angeles, California and/or Hybrid
PragerU is the world's leading conservative nonprofit that is focused on changing minds through the creative use of digital media. Taking full advantage of today's technology and social media, we educate millions of Americans and young people about the values that make America great.
This role will be directly involved in the development and creativity of paid media campaigns, along with support, management, and optimizations of those efforts. The Paid Media Specialist will directly manage and oversee the performance of our paid media channels (Facebook, Instagram, Youtube, etc) and make optimizations to meet business objectives. This role will be responsible for ensuring our paid media campaigns, tools, and resources are performing effectively so we can continue to scale.
Duties and Responsibilities:
- Under the direction of the Director of Paid Ads, implement the paid media strategy and budget management
- Setup and launch all digital and social media advertising campaigns to meet budgets and goals. Optimize campaigns for performance
- Provide detailed analytics and reports to evaluate advertising performance
- Create, review, and revise ad copy as needed
- Manages the implementation of native content and video placements through ad servers, on-site, and on platforms.
- Monitors all campaigns daily for performance using metrics from a variety of sources, as needed, including Google Ad Manager, Google Analytics, video players, social platforms, and third-party measurement tools.
- Manages the optimization of ongoing campaigns based on performance metrics.
- Identify opportunities for testing ad creative including: image ads, video ads, ad copy, audiences, etc.
Requirements:
- 1-2 years experience minimum in managing paid advertising campaigns.
- Work experience with Google/Youtube Ad Manager, Facebook Ad Manager, and similar ad platforms. SnapChat and Apple App Manager experience is a plus.
- Strong analytical skills, extreme attention to detail, and the ability to handle several projects at once under deadline pressure are essential.
- Must be fluent in Microsoft Office applications and possess strong communication skills, particularly the ability to interpret data and convey technical details to a variety of audiences.
- An ability to multitask and meet tight deadlines.
- Aligns with company mission and vision
- A team player!
How to Apply: To apply, please first review our website at www.prageru.com. Please submit a resume and cover letter. In your cover letter, include a section explaining how your values align with ours, and why you would want to specifically work at PragerU.
What We Do: We promote American values through the creative use of educational videos that reach millions of people online. Serving all ages, our content offers a free alternative to the dominant left-wing ideology in culture, media, and education. Whether you’re searching for a deeper understanding, a new perspective, or a way to get involved, PragerU helps people think and live better. To learn more about PragerU, visit http://prageru.com.