Location: Los Angeles, CA (on-site)
PragerU is the world's leading conservative nonprofit that is focused on changing minds through the creative use of digital media. Taking full advantage of today's technology and social media, we educate millions of Americans and young people about the values that make America great. We’re proud to be voted among the “Best Place to Work in Los Angeles” by the LA Business Journal 3 years in a row.
Under the direction of the Chief Marketing Officer, the Senior Vice President of Marketing will drive strategy, planning and execution of marketing efforts. We are looking for someone with hands-on marketing experience in scaling organizations and up to the challenge of providing leadership to our 50 person team. Someone who can provide vision and executional abilities alike, and not afraid to roll up sleeves to ‘do the work.’
Duties and Responsibilities:
- Build marketing plans based on a variety of product lines and market segments for both PragerU and PragerU Kids
- Ensure strategy is key driver for each product line and campaign and socialized to other team members for cohesiveness
- Bring in creative briefs, strategic briefs, brand guides, SOP’s and other documents as needed to lift any areas which can benefit
- Audit all existing products/marketing plans periodically for impact
- Own the company social media presence and marketing across all platforms and content lines
- Be the glue between different functions within marketing including Social, PR/Communications,Strategic Partnerships, Ads/Email, Analytics, Design and Project Management
- Ensure alignment and collaboration between both the marketing, fundraising and production teams.
- Drive the implementation of marketing campaigns that meet business objectives and drive leads into our long-term funnel for viewers, subscribers and donors alike
- Manage marketing budgets and expenditures
- Maintain brand standards and ensure compliance across all marketing and communications channels
Successful Candidates Will Possess:
- 15+ years of professional work experience with a focus on growing marketing divisions and scaling organizations
- Experience in strategic planning and execution for marketing campaigns and brands alike (macro and micro)
- Proven ability to establish a strategic vision, inspire trust and loyalty and develop and motivate a high performing team
- Facility in all aspects of marketing and general management, including P&L, social, strategy, management, advertising, promotion, direct mail, communications and consumer research
- Passion for the PragerU product and mission/vision, and strong understanding of the conservative digital media landscape and all the key players within
- Specific depth of experience in brand management and creative leadership
- Exceptional verbal and written communication skills
How to Apply: First review our website at www.prageru.com. Read our biannual report here. Submit a resume and cover letter. In your cover letter, include a section explaining how your values align with ours, and why you would want to specifically work at PragerU.
What We Do: We promote American values through the creative use of educational videos that reach millions of people online. Serving all ages, our content offers a free alternative to the dominant left-wing ideology in culture, media, and education. Whether you’re searching for a deeper understanding, a new perspective, or a way to get involved, PragerU helps people think and live better. To learn more about PragerU, visit http://prageru.com.
Salary Range: The salary target for this role is $225,000 - $275,000+. Final offer amounts depend on multiple factors including candidate experience and expertise, and most recent market data. This position is eligible for an annual bonus based on personal and company performance, in addition to our robust benefits package. The final candidate hired may potentially have less or more experience than originally posted as per job description, and if this happens, an updated salary range may be used for final hiring package.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law.
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Please note that we constantly have ideas and concepts pitched to us which we appreciate. Most ideas and concepts are not protectable and are freely available for the public and PragerU to use or modify and use. From time to time where they are not, you agree that by presenting these ideas and concept, and in consideration of PragerU reviewing these ideas and concepts, you hereby grant to PragerU an irrevocable, worldwide, royalty-free and non-exclusive license to use, modify and exploit for any purpose any ideas and concepts and any expressions of those ideas and concepts. Nothing herein precludes you from using any ideas or concepts presented.