Location: Los Angeles, California (on-site)
PragerU is the world's leading conservative nonprofit that is focused on changing minds through the creative use of digital media. Taking full advantage of today's technology and social media, we educate millions of Americans and young people about the values that make America great. We’re proud to be voted among the “Best Place to Work in Los Angeles” by the LA Business Journal 2 years in a row.
We are seeking an experienced and proactive Data Analytics Manager to join our growing team and play a pivotal role in optimizing our digital content campaigns. In this position, you will be responsible for a broad spectrum of tasks spanning from end-to-end campaign management data collection and analysis. As our core product revolves around digital content, this role will be crucial in evaluating the effectiveness of our content across various platforms and ensuring that our marketing efforts are data-driven and efficient.
Duties and Responsibilities:
Marketing/Product
- Campaign Planning and Implementation
- Evaluate ROI for advertising and media spends
- Collaborate with marketing and product teams to plan and execute data collection from campaigns effectively
Reporting and Data Analysis
- Generate recurring and ad-hoc reports to support the execution and measurement of marketing activities
- Utilize data analytics tools and techniques to uncover valuable trends and patterns
Data Integration and Analysis
- Integrate current data systems to analyze success of campaigns
- Collaborate with cross-functional teams to analyze data from multiple sources, deriving valuable insights and identifying areas for improvement
- Build APIs
Database Management
- Maintain, update and clean contact lists to to ensure accuracy and relevance and optimize data quality and integrity
Content Performance Evaluation
- Create system for tracking metrics/success of digital content across multiple platforms
- Provide qualitative and quantitative data on views, engagement, and viewing time
Fundraising Effectiveness
- Trace the impact of different content pieces on fundraising effectiveness
- Work with the email team on custom-targeted email funnels to enhance engagement and conversion rates
Successful Candidates Will Possess:
- 4+ years of experience in a related field, with strong knowledge of data science and business intelligence with large, complex data sets
- Proficiency in SQL, Python, Excel, Google Analytics/Tag Manager, Social Media analytics and other key platform/statistical tools
- Experience with data/marketing tools Snowflake, Segment, Iterable, MixPanel a plus
- Experience in conducting database analytics / data-driven marketing with solid understanding of marketing automation concepts and practices
- Has understanding of social media APIs and integration with centralized system
- 3+ years experience in technical email marketing for large lists (1M+)
- Strong understanding of consumer segmentation and testing
- Strong analytical skills and the ability to translate data into actionable recommendations.
- Extensive knowledge of Excel modeling
- Excellent communication skills to convey complex data insights to non-technical stakeholders.
- Commitment to PragerU’s mission, and excellence in all endeavors
How to Apply: First review our website at www.prageru.com. Read our biannual report here. Please submit a resume and cover letter. In your cover letter, include a section explaining how your values align with ours, and why you would want to specifically work at PragerU.
What We Do: We promote American values through the creative use of educational videos that reach millions of people online. Serving all ages, our content offers a free alternative to the dominant left-wing ideology in culture, media, and education. Whether you’re searching for a deeper understanding, a new perspective, or a way to get involved, PragerU helps people think and live better. To learn more about PragerU, visit http://prageru.com.
Salary Range: The salary target for this role is $125,000 - $150,000. Final offer amounts depend on multiple factors including candidate experience and expertise, and most recent market data. This position is eligible for an annual bonus based on personal and company performance, in addition to our robust benefits package.
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